A WORLD OF
COFFEE MAKER
The coffee brand Selected by Claudia Münch® is specialty coffee that has a higher quality than similar coffee in grocery stores and a significantly lower price than that used by those who offer specialty coffee. If you are a coffee enthusiast who appreciates taste, variety, and sustainability, you may find value in trying this coffee.
A WORLD OF
COFFEE MAKER
The coffee brand Selected by Claudia Münch® is specialty coffee that has a higher quality than similar coffee in grocery stores and a significantly lower price than that used by those who offer specialty coffee. If you are a coffee enthusiast who appreciates taste, variety, and sustainability, you may find value in trying this coffee.
Selected by Claudia Münch®
A coffee available in many varieties, such as Rwanda Kinini, Colombia Danilo Perez, farm coffee from Brazil and Ethiopia Genika Gesha.
These coffees come from different countries and regions, and have different flavor profiles and aromas. The coffees are burnt Storm Coffee, in Trondheim, a coffee roaster that focuses on quality and sustainability. The coffees are packaged at Sorze4 AS (us), at Stjørdal, which also produces other products such as JustSweet, a natural and prebiotic low-calorie sweetener that, among other things, has been tested by Coca-Cola and is available for approx. 20 countries.
The price of the coffee varies* from NOK 99 to NOK 179 per 450 grams, depending on which variant you choose. The starting price, NOK 99/450 g, is only 10% above the average price in grocery stores (50/250), where there is a lot of low-quality coffee that lowers the average. the average price.
*Exceptionally, you get high-scoring coffee, with a score of 89 and higher. Then the price per kilo will naturally be somewhat higher.
Price is not the only indicator of quality. Specialty coffee is coffee that has received a higher score than normal coffee on an international scale that measures taste, aroma, body and balance, among other things. Specialty coffee is often grown, harvested and processed with more care and precision than regular coffee, and therefore has more complex and unique flavor nuances. Specialty coffee is usually more traceable and transparent than regular coffee, which means that you can know more about where and how the coffee is produced, and who is involved in the process. In any case, it applies to Selected by Claudia Münch which is exclusively farm coffee, or regional coffee.
Specialty coffee is usually more sustainable and fairer than regular coffee, as it often follows strict standards for environmental, social and economic responsibility.
Normal coffee in grocery stores is from 78 and below. Specialty coffee in grocery stores stops around 80-82.
Selected by Claudia Münch coffee is also cheaper than coffee from most micro roasters, small coffee roasters that produce specialty coffee in small quantities. For example, a 250 gram bag of specialty coffee from many Norwegian microbrewery costs between NOK 149 and NOK 199 (or more). It means that Selected by Claudia Münch coffee is approx 34% cheaper than coffee from such, if we calculate the same weight. Many of these buy green coffee from Sorze4 AS and we naturally encourage you to support local coffee production, but if you need to save without compromising on quality, Selected by Claudia Munch is today the best alternative.
Selected by Claudia Münch® available at Elkjøp
This coffee can be bought in the online store claudiamunch.com, or at selected retailers such as El-Kjøp Supermarket Stjørdal, Mo i Rana, Mosjøen, Namsos, Valdres, Hadeland, with more.
You click here will bring up a page showing Elkjøp stores that sell Selected by Claudia Münch.
Claudia Münch, the creative force behind it Sorze4 AS and their renowned coffee brand, has a history as colorful as Brazil's sunsets. Let's dive into her inspiring journey:
Born in Rio de Janeiro: Claudia is a real one Carioca, born and raised in the vibrant city of Rio de Janeiro. Here her passion for coffee was awakened, and she learned to appreciate Brazil's rich coffee culture.
To Norway: In 1999, Claudia took a bold step and moved to Norway. She brought the Brazilian warmth and passion for coffee to the cold north. Here she was to find her way into the world of coffee.
In 2005, she was the "first person" to introduce a Brazilian ready-made coffee for Norwegian grocery customers, namely the brand Café Pele which was sold and had a large market share in Rema 1000, Ica, COOP, Meny and Bunnpris. The same coffee was also sold in ICA in Sweden.
Product development and coffee hunting: Claudia has been the mastermind behind it product development by Sorze4 AS. She has traveled to Brazil's coffee farms, talked to farmers and tasted coffee beans with a passion that only a true coffee enthusiast can have.
Her goal? Finding the perfect coffee - the one that would provide an unforgettable taste experience.
TINE Iced coffee and Specialty coffee: Some of Claudia's coffee splendor can be found in TINE's popular iced coffee, which you can find in all Norwegian shops and kiosks. This iced coffee is made with carefully selected coffee beans, and Claudia has helped create the unique taste that Norwegians love.
Sustainability and Quality: Claudia is not only concerned with taste – she is also a champion of sustainability. Sorze4 AS is a member of Green Point Norway og Germany, and they sell UTZ*- and Rainforest-certified products. Quality and care for the environment are at the heart of everything they do.
Claudia Münch has left a kind of mark on Norwegian coffee culture through Sorze4 AS. Especially for young people who buy iced coffee, and for coffee lovers who buy specialty coffee. Her passion and uncompromising search for the best coffee has made her a true coffee pioneer.
*UTZ has now entered and become part of Rainforest Alliance.