NATURAL SWEETENER*
98% LESS CALORIES
PREBIOTIC
VEGAN
Ice Coffee, Cafè Latte, Cocoa, Smoothie...
But sweet drinks are good, and the good thing is that there is a low-calorie alternative!
More environmentally friendly, healthier, easier, better shelf life...
Environmental friendliness, lower on calories and better shelf life were not one of the criteria, but if we develop something then we like to do better. In order to enter in an established market, the product must have a USP and it must taste better!
Fairy Dust is sweetened with our Claudia Münch JustSweet, the prebiotic and natural sweetener developed by Claudia Münch, our R&D manager and Master of Science (Nutrition).
Fairy Dust Makes Dreams Come True
*Stevia - or steviol glycosides - is classified as an additive (E960) and cannot be called "natural" according to EU regulations. We believe this is a philosophical debate when deciding whether stevia treatment still allows it to be called natural. If one concludes that it cannot be called natural, then one concludes that coffee is not natural. What you like about the coffee is the result of fermentation, drying, burning and extraction in a process where water is used to extract the good flavors, caffeine and other active ingredients from the coffee. Would you, or the EU, then choose not to call coffee a natural product? We, and virtually all countries outside the EU / EEA, have chosen to call pure Stevia natural. Outside the EU / EEA, it will also be possible to obtain ecological certification for the stevia used in this product.
