Excessive consumption of soft drinks and fruit juice increases the risk of early death

Researchers from Emory and Cornell found that excessive consumption of soft drinks increased the risk of premature death by 11%. Excessive consumption^[1] of fruit juice increased the risk of early death by 24%

New research, published in the Journal of the American Medical Association (JAMA), indicates that; After factors such as obesity were taken into account, those with the highest intake of SSBs (sugar-sweetened beverages) had an 11 percent increased risk of dying from any cause for each additional 350 ml of sugar-sweetened beverages consumed, and a 24 percent increased risk for each additional 350 ml of fruit juice consumed.

The results suggest higher consumption of sugary drinks, including fruit juice, is associated with increased mortality.

The nutritional content of 100 percent fruit juices and SHD (sugary beverages) is very similar.

“While 100 percent fruit juice contains some vitamins and phytonutrients that are missing from most SHDs, the dominant ingredients are sugar and water.

Although the sugar in SHD is added during processing and the sugar in 100 percent fruit juice occurs naturally, the sugars the body must process are essentially the same, and the biochemical response when they are metabolized is the same.

Increased risk of death with consumption of sugary drinks.

The authors of the report suggested possible reasons for the increased risk of death from consumption of sugary drinks.

Obesity is obviously the main factor, but when that is taken into account, the research suggests that sugary drinks increase insulin resistance.

Other factors may be that consuming fructose changes lipid levels in the blood, changes markers for inflammation and blood pressure, while high glucose consumption has been associated with insulin resistance and diabetes.

Fruit juice is often seen as a "healthy" alternative

This is a very important study, especially as fruit juices are often seen as a healthy alternative to sugar-sweetened beverages, even though they often contain much more sugar (especially smoothies).

Fruit juice may provide vitamins and even some fiber, but there is little health value beyond this: the amount of phytochemicals found in juice is too low to have any additional beneficial effect, and there is no beneficial health effect from so-called antioxidants.

If the association turns out to be causal (which we don't know yet), this would have a number of implications: first of all, it would suggest that it doesn't matter whether the sugary drinks are soft drinks or fruit juices.

This is important, because fruit juices and smoothies are not usually perceived as sugary drinks. Second, it would suggest the purported health benefits of fruit juices are not sufficient to offset their sugar content.

Fruit juice – A poor substitute for fruit

Fruit juice is a poor substitute for fruit in its natural form, especially as it is much easier to overconsume it.

A 150 ml glass of orange juice made from approx. two oranges – but it takes much longer to eat two oranges than to drink juice.

In the UK, the general recommendation is that a 150ml glass of fruit juice can provide one in five-a-day, but no more.

What does Amazon Secret do^® and Fruity'n Sweet^® different

None of them are 100% juice, even if they taste like it. The sweetness comes from our natural sugar substitute product JustSweet^® which, in the amounts you find in our products, will not cause any of the symptoms you can get with excessive use of sugar and fruit juice.

There are indications^[2] that our fruit drinks (with stevia and prebiotic fiber) can lower blood pressure over time (after 4-6 weeks) and stevia can appear to lower blood pressure. However, more research needs to be done on this..

Disclaimer

1. 150 ml is not considered excessive use. ↑

2. Not 100% scientifically proven ↑