We give customers in Elkjøp's franchise stores a tasty experience
Coffee at Elkjøp
Further down this page you can see our coffee range - from the beans that have already danced in the coffee grinders, to those that will soon fill the shelves.
Not all of the franchise stores (those not owned by Elkjøp itself) have “Selected by Claudia Münch, but more and more people are getting it and those who have had our brand long enough for customers to have discovered our specialty coffee, they are selling more and more.
From Mikrobrenneri to your coffee cup
Available Online
From Mikrobrenneri to your coffee cup
Available Online
Brazil Boa Vista RFA (dark) |

Status | Discontinued** |
In stock | SOLD OUT WITH US |
Weight | 450 g |
recommended price | Kr 139,00 |
Stores* | Stjørdal, Valdres, Mo, Mosjøen, Hadeland, Namsos, Horten |
*Stores may be sold out.
**Replaced by Brazil São Vicente
We hear what customers are asking
Filter ground coffee
We hadn't planned to work with filter ground coffee, but it doesn't look like we'll get away with it due to requests from customers at our Elkjøp dealers.
Many people think that filter ground coffee is the same as whole beans, but there is actually a difference.
Whole coffee beans must meet certain size requirements and are carefully sorted, while filter coffee can contain beans of all sizes. This can cause the smaller beans to be over-roasted and give a bitter taste. But our filter coffee stands out; it is of the same high quality as our whole beans – a real specialty coffee without defects, which provides a pure and rich taste experience.
We hear what customers are asking
Instant coffee, often called powdered coffee
We are Norway's Leading Supplier of Instant Powder Coffee and now we are relaunching Café Pelé in a new guise
At Sorze4 AS we are proud to be Norway's leading supplier of instant instant coffee, with impressive annual sales of around 140 tonnes, which corresponds to 700.000 200 gram portions. Almost 100 million cups of coffee. Our coffee is known for its exceptional quality and rich taste, which excites both consumers and industrial customers.
We had a 50% market share in supermarkets at Rema 1000, Ica, where they had Café Pelé. As organic freeze-dried, the brand was also available in some COOP, Ultra/Menu stores, and Bunnpris. In 2008, we were well paid to withdraw our instant coffee from the market. That agreement no longer applies and we are reintroducing our instant coffee, under a new brand, “Selected by Claudia Münch"
Two Irresistible Variants for Consumers
We offer two types of instant coffee products that give you a quick and easy coffee experience without compromising on taste. Our coffee is made from carefully selected coffee beans that are gently processed to preserve aroma and taste.
An out-of-the-ordinary taste experience
When you try our coffee for the first time, you will immediately notice the stronger taste compared to similar products you find in the supermarket. Many of our customers have reported that they use only half as much powder as with other coffees, which makes for a more economical and tasty experience. Remember this when you compare prices - our coffee gives you more for your money!
About Claudia Münch®
Claudia Münch is one of two founders of the joint-stock company Sorze4 AS who recently moved from Trondheim to Stjørdal.
Claudia has a master's degree in obesity and eating disorders and is the one who developed the natural sweetener JustSweet® which is sold in some Sunkost stores in Norway, but is most in demand from countries such as Singapore, Brazil, Slovenia and Croatia. For those who like sweet in their coffee JustSweet which tastes like sugar maybe the best option.