A little more competition, a bigger selection than you have in Norway, you can probably safely say that when you see it Claudia Münch JustSweet in stores further south in Europe. The fact that one is the only one that is universal, can be used for all sugar uses, it obviously helps when the customer has to choose. Some time must of course be expected for the product to become the consumers' favourite. But that's where it seems to be going.
More for the money
If you only look at the price, our product is among the most expensive, but if you calculate the sweetness in relation to sugar, then the picture becomes completely different. A sweetener that is equivalent to sugar and costs NOK 70 per 300 grams is all the more expensive when our product, which is equivalent to 2,5 to 5 kg of sugar, costs the same. Still, it's not that easy to see right away, so we have a job to do there.
Inside Eurospar and Megaspar
Spar is a grocery chain we also have in Norway. It is managed by the Norgesgruppen. We are not there now, but there are somewhat greater conditions further south in Europe. Larger stores and more customers. The positive thing is that there are more and more shops that can offer our product.
Corona creates a bit of a wrinkle in marketing
When launching a product it is always good to run a store demo, but because the virus that abounds is ruled out. Sooner or later it will be a settled problem, and then we expect to be able to spread the message more quickly.