It should have been a small informal meeting where the purpose was to map the road, to see if it could be of interest to Coca-Cola to use JustSweet in juices and sodas. A little surprising when it was tenths of people in the meeting room. Some came all the way from Atlanta, USA. Fortunately, we have skilled employees, such as Claudia, sorze4’s CSCO and CEO at JustSweet AS (Inc). Our product developer with a master’s degree in nutrition, with a master’s thesis on obesity and eating disorders.
Low-calorie sweetening, a substitute for sugar is something researched all around the world.
Also in the big soft-drinks manufacturing companies, such as Coca-Cola and Pepsi, intense research is taking place in this field. It’s a “battle”.
The question is what a small company like ours can do for a huge international company like Coca-Cola? What we can, is to make a soda that tastes like their own but without sugar (with JustSweet).